Because a bunch of you have asked......I'll be sharing some experiments we're doing with long form FB ads over the next few weeks. The idea is, we're using a few serendipitously captured photos (in this case, my nieces cat "Slingshot" in a "branded" ad campaign that will have a few different elements to capture the attention (and hopefully affection) of the aspiring authors in our new community. (for those of you who don't know, we're building a high end publishing platform for authors in the mindfulness, health/wealth and personal development space)
The first ad is below (I literally wrote this at 2am this morning with a 102 degree fever in an Airbnb) - and we'll be following this up with a series of ads and offers that use "Slingshot" in a memorable way around an old typewriter. (the key piece of the copy going forward is a contrast between the "old way vs the new way" of writing a business/brand building book in 2020, so this imagery, at least to my feverish mind and my 10 year old niece - feels like a winner :)
You can see the ad on our FB page, here. https://www.facebook.com/themindfulmarket/posts/1251777491683375
(i'll be running a test ad starting today using a custom audience - the ad is not yet approved (FB usually takes a few hours, to as long as a day) but as soon as it is, it will sink or swim, and we will optimize, improve, tweak and critique it until it converts like crazy.
You can read the ad below as well. Hope this is helpful to those of you building brands using FB! (which should be everyone! :)
🐱 This is Slingshot.🐱
Slingshot is a famous author.
Okay, you're right.
Slingshot is not a famous author
But she wants to be.
🙀 Slingshot has been working on her soon to be (never) published best selling book for 4 years.
Slingshot has very few excuses about why it hasn't been written
She doesn't work.
She never leaves the house
And she has a small group of humans tending to her every need.
😼 Slingshot has it good.
And yet, deep down, she is unfulfilled.
🐾 Because her paws pop with passion. 🐾
And there is a book she was born to write.
Here is the problem with Slingshot, and her big publishing plans.
Slingshot has been doing everything the OLD WAY for far too long.
'Reading the same author, ads, the same offers, the same ebooks, the same masterclasses, the same promises.....over and over and over again.
She even bought the dictation software to just "speak her book" because the 4am infomercial guy now offering author advice promised her it was a good idea.
But even that didn't work
😾 Because cat's can't speak, silly.
Even superstars like slingshot.
And besides, if Slingshot could speak, she would expend all of her vocal energies to re-enacting the final beach scene from * POINT BREAK* with Keanu Reeves and Patrick Swayze to her human housemates.
After all, they've watched it like 21 times in 2019 alone.
Because that would be freaky.
"You gotta go down Bodhi!"
"I can't live in a cage, Johnny Utah!"
She knows the whole thing by heart by now.
(Spoiler alert - Swayze takes a long swim)
But let's get back on track. You need to focus.
Because there is good news.
😹 Here is what Slingshot has just learned.
There is a new way.
A new way of writing a quality book that changes your life.
That builds buzz for your brand.
That cultivates a community and connects you to your quintessential client.
That aptly captures your unique voice, your professional expertise and the transformative experience your words and wisdom can offer your ideal audience.
And the little sardine on top?
This book is going to be super easy to write.
(we'll even help you every step of the way)
Slingshot feels it in her fuzzy feet.
2020 is almost here.
😻 And it's gonna be her year. 😻
Will it be yours?
Find out by joining us.
Join us in January to watch Slingshot's journey from slacker to superstar. You'll also be registered to win over 35K in free gifts, software and done for you author marketing services ideal for enlightened entrepreneurs who truly want to change the world with their work in the next 12 months.
PS - for every aspiring author who has truly tried and tried and tried again to no avail.... fear not.
The old way has had it's day.
The gimmicks, the grifters the gurus and the perpetual promises that are destined & doomed to disappoint?
It's high time they went away.
It's a new year.
And it's time for a new way
Join us in January and make 2020 the year you finally write a book that changes the world. (and changes your life)
We are MindfulMarketplace.com
& and our mission is to empower 1 million enlightened entrepreneurs to write books, build brands & create communities that change the world by 2024.
Teach what you know. Do what you love. Wake up the world with your work.